This is slightly different. Do not delete your Wine prefix - need to repair the launcher.
First thing is to go to your prefix and find the ProgramData/Battle.net folder and delete it.
Next locate the ProgramFiles (x86)/Battle.net folder and delete this.
Next navigate to the Blizzard site and download the Battle.net setup application.
In Lutris, select run exe in prefix and use the setup application you just downloaded.
Once you get to the login screen, login and use locate game to find your existing WoW install.
Exit the launcher and check that you can restart the launcher from Lutris.