Update - Fixed error message about Directx 11 but game now crashes.
Went into Winetricks -> “Select the default wineprefix” -> Run winecfg
In the Libraries tab the are two overrides (from a previous game that needed only directx 9)
d3d10 (disabled) --> changed to -> (buildin)
d3d11 (disables) --> changed to -> (buildin)
Starting the game now brings up the initial game config menu, this is much better, set the resolution to 1080.
Clicking on ‘Play’ , for 1/2 a second you get a flash of a black full screen and then it drops out leaving just Steam running.